Thai Pantene Commercial
By far, this is the most sensible commercial I have seen. Actually, I didn’t have any clue that this is an advertisement even though before clicking it, I read “extraordinary commercial.”
Indeed, yet if there is such word beyond “extraordinary”, it would best describe this video clip.
The drama at the beginning really dragged my senses. The angelic face of the little Thai girl mezmirized by the smooth sway of the fiddle’s bow was certainly catchy. Also, the portrayal of her inability to hear and speak was artistically done. The shot was really drawing sympathy as she walked on the street, head-down while a car, tailing her, frantically blew its horn.
The lines too were profoundly penned: “A duck tries to fly?”
“You’re wasting everyone’s time” is a stab straight to the heart enough to kill one’s determination. But this video inspiringly showed how the girl’s hopes of playing the violin died and resurrected through the old man’s wisdom.
The girl’s bitter question “Why am I different from others,” was simply answered by the violinist with a soul stirring “Why do you have to be like others.” Truly, each of us is unique.
Music lovers too, would surely fall in love with it as the old man said, “Music is a visible thing. Close your eyes. You will see.” What a beautiful statement. I’m a music enthusiast but I never thought of it that way before.
The girl is deaf and mute, but definitely not blind to “see” music.
The climax was likewise striking as the antagonist young pianist untiringly and ragingly practiced for the classical music competition. The piano presentation ended with an exclamation point. Such scene was brilliantly intertwined with that of the commotion happening with the girl and the old man, how they were bullied and got her violin crushed.
I got goose bumps everytime I get to the part where the girl is on stage, the moment she started to play the violin.
The moment I found out it was a mere shampoo commercial was at the very end when it flashed “Pantene. You can shine.” My amazement while watching the clip was immediately diluted in awe with a pinch of chuckle. I needed to check on my senses and pause for a while. I was stunned.
I then realized the reason behind the strong emphasis on the raging sways of the violinist’s long, shiny, black hair.
My amazement goes to the smart minds behind this brilliant advertisement which, on the surface, is not obviously selling something. I hope they also do something like this here in the Philippines.
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you should have warned me before hand haha…
i just loaded the video nonchalantly and didn’t read your review. watched it after going to other sites and my eyes started to wet and eventually i sniffed. tsk tsk tsk… drama in four minutes. this beats any long running telenovela we have in our country.