Author Archive

What are captions and catchlines?

Friday, February 25th, 2011:

Captions and catchlines definitely help in telling the story. It is true, according to a Chinese proverb that “a picture is worth a thousand words,” yet some pictures are not independent by themselves or are self-explanatory. Pictures that particularly lack background may not be capable of sending the message to the readers as they are. They need some words to put across the message intended for the readers. That’s why we need captions and catchlines. What is a catchline? A catchline appears to be a subtitle for a caption which is usually printed in different size or point, type or […] Read More →

Kinds of Editorials

Friday, February 18th, 2011:

  Editorials can be categorized according to their functions. Basically, all editorials comment on a certain issue, topic, subject matter or news event, so editorials of comment are most common. The different types of editorials may interlap, as a single editorial may serve various purposes. Yet for the purpose of identifying some common types, we can have the following: 1. News editorial. This editorial is based on a news item; sometimes it is an interpretative news with subtle opinions. 2. Informative editorial. It presents more factual background on an issue which needs proper and probably immediate dissemination to the public […] Read More →

Rules on Headline Writing

Saturday, February 12th, 2011:

1. Answer as many W’s as possible in the headline without making the headline appear kilometric. 2. The headline should not state something that is not included in the story. 3. Positive heads are preferable than negative ones. Examples: a. P’sinan team unable to win over NCR rookies (Negative) b. NCR wins over P’sinan team (Positive) 4. Use a verb, expressed or implied, in main heads and subheads. 5. The active verb is preferred to passive verb, except in the instance that the event is more important than the doer. Examples: a. GMA opens Palaro 2010 (active verb) b. Agro-industrial […] Read More →

Elements of News

Friday, February 11th, 2011:

1. Timeliness. Based on the idea that news is something you didn’t know before which is significant or interesting to a group of readers, news items are basically timely or immediate. In other words, items are fresh and new as usually indicated in the news by the use of words “today” or “yesterday” or “at present time” and the use of the present tense in news headline as one principle in journalism. Although news is basically timely, it may not be always new or fresh, for it  can be the development of an old event. There are news that are […] Read More →

Kinds of Features

Thursday, February 10th, 2011:

1. News Feature. This is some kind of a news event but the story goes deeper than a news item as more background information and related details are presented and expounded on. 2. Character Sketch or Profile. This article features a person, popular or not, rich or poor, but has done something worth publishing or is currently engaged in an interesting or profitable endeavor. 3. Developmental feature. This features some current or newly launched projects or programs of the government that need to be disseminated and that would draw public support. 4. Service feature or “how to.” This deals with […] Read More →

What is Public Speaking and the Art of Public Speaking

Wednesday, January 26th, 2011:

What is Public Speaking? Public Speaking is a direct oral communication with an audience. It is the creation of an idea in other minds through the stimuli of words, facial expressions, and movements. Public Speaking is a process of communicating orally to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. Public Speaking is the art of conveying ideas, sharing experiences or opinions in front of a group or audience. What is Art? Art is a high quality of conception or execution as found in the works of beauty; aesthetic value Art […] Read More →

Happy World Teachers’ Day!

Monday, October 5th, 2009:

(World Teachers’ Day, October 5, 2005) Happy World Teachers’ Day to everyone! Amidst the turbulent waters of educational crisis, Poverty and the trying times, we can still choose to be happy; Paragons of righteousness and proper values we ought to be, Yearning for a better life, and wholesome environment as one big family. Teaching remains to be the noblest profession, Eventhough teachers are poorly paid  but overworked; A calling better than none from the patterns of the Master Teacher. Called Rabbi, The Great Examplar, Jesus Christ, the Lord. He loves us, undoubtedly, he pours upon us blessings everyday. Even the […] Read More →

Tips in Headline Writing

Thursday, September 10th, 2009:

Source: Secondary Schools Handbook in Campus Journalism By: Dr. Lourdes D. Servito 1. Headlines are telegraphic or short cut, basically because space on newspapers is highly considered. So some words can be substituted by punctuation marks. Example 1: 800 mentors and students participated in the writing workshop Headline: 800 mentors, studes attend writing workshop Note: and is substituted by a comma. Example 2: “Feature writers have rich vocabulary,” says Dr. Servito Headline: Feature writers have rich vocabulary — Servito Note: “says” is substituted by a dash, and the quotation marks were omitted 2. Shorter words are preferred I headline writing. […] Read More →

Tips to Increase Vocabulary

Tuesday, August 18th, 2009:

By: Dr. Lourdes D. Servito 1. Answer crossword puzzles for fun. 2. Play word games like scrabble, text twist, word factory, and the like. 3. Write your diary or journal. 4. Compile new words learned and use them in context. 5. Engage in dictionary habit. Better still; read the thesaurus. 6. Read a lot everyday. Set a goal to read at least 3-5 books per month. 7. Compile ideas for writing, like topic file, scrapbooks, photo file. 8. Keep a list of adjectives or your favorite words and phrases. 9. Keep a file of sports lingo. 10. Have your headline vocabulary […] Read More →

Thea Louralei

Sunday, August 16th, 2009:

By: Dr. Lourdes D. Servito Thea Louralei is a pretty, lovely, cute, and smart baby. Happy proud parents Thelmo and Dolour must be. Even Gamma and Gampa are so proud of Thea Louralei. All kids, neighbors and kins are fond of this Aloha baby. Loving, sweet, happy, and multi-talented baby. Only about 2 years old, Thea is amazingly brainy; Understands and communicates in English, Filipino, dialects as well. Recites her ABC and sings lots of songs almost perfectly. Active, alert, untiring, delightsome baby with power memory. Lover of nature at a very tender age; likes flowers to adorn her ear […] Read More →

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