What are captions and catchlines?...
Captions and catchlines definitely help in telling the story. It is true, according to a Chinese proverb that “a picture is worth a thousand words,” yet some pictures are not independent by themselves or are self-explanatory. Pictures that particularly lack background may not be capable...
Thai Pantene Commercial...
By far, this is the most sensible commercial I have seen. Actually, I didn’t have any clue that this is an advertisement even though before clicking it, I read “extraordinary commercial.” Indeed, yet if there is such word beyond “extraordinary”, it would best describe this...
Kinds of Editorials...
  Editorials can be categorized according to their functions. Basically, all editorials comment on a certain issue, topic, subject matter ornews event, so editorials of comment are most common. The different types of editorials may interlap, as a single editorial may serve various purposes. Yet for...
My Pregnancy: 3rd Trimester...
Oct. 4, 2009 I admit, my feet, legs, and thighs went bigger than my husband’s. It swelled so badly that I can punch dimples on my feet that lasted seconds. Very amusing. But the thing which was not amusing in anyway was, all but one of my footwear seemingly rejected my plump feet. It’s official,...
Rules on Headline Writing...
1. Answer as many W’s as possible in the headline without making the headline appear kilometric. 2. The headline should not state something that is not included in the story. 3. Positive heads are preferable than negative ones. Examples: a. P’sinan team unable to win over NCR rookies (Negative) b....
Elements of News...
1. Timeliness. Based on the idea that news is something you didn’t know before which is significant or interesting to a group of readers, news items are basically timely or immediate. In other words, items are fresh and new as usually indicated in the news by the use of words “today”...
Kinds of Features...
1. News Feature. This is some kind of a news event but the story goes deeper than a news item as more background information and related details are presented and expounded on. 2. Character Sketch or Profile. This article features a person, popular or not, rich or poor, but has done something worth...