Archive for June, 2009

Smart Ads

    I have allotted a day in a week to do my grocery in a nearby mall, being five months pregnant, I am now more health conscious than before, so I always check the label for nutritional content. I have observed this trend among the writings on the back of each pack, box, or sticker on food products.

    Check the labels, indeed!

    In a can of sterilized milk for example, it says it contains a total fat of 5.7 grams. It seems an ideal drink for fitness-conscious consumers. The calcium content is stated as 185 milligrams. It looks enough for a daily intake of nourishment for the bones. But haven’t you noticed something? Let’s do a little math. In weight conversion, a gram is bigger that a milligram. There are 100 milligrams in one gram. Therefore, if we perform a simple conversion, multiply 5.7grams of fat to 100 milligrams, would give you a total of 570 milligrams. We could conclude that the fat content of this can of milk is greater, actually way more than its calcium content having only 185 milligrams.

    milk

    I could go on and on with more examples of these, I should say, deceiving figures, but I think I have made my point. If a certain content is believed to be harmful for the body upon large intakes, it is presented using grams, otherwise, milligrams is used.

    I have another observation, again with food products, especially with newly manufactured ones. I have this habit of trying new products. If it satisfied my taste buds, I patronize it. For example, a newly introduced cracker or biscuit would be so tasty, and if it has fillings, it is indeed filled till the brim, the size too is worth the price. Come six months or so, the biscuit has become obviously smaller, less packed, and every good thing about it has decreased, except the price though. If it’s a product which initially brags about its cheesiness, after awhile, it would become less palatable. This implies two things to me; this kind of selling technique is like pacifying buyers, and lowering standards to cut cost yet trying not to be noticed. Well, not to me, I am noticing it. I could consider that fair if the price goes down along with its taste value, and content.

    “No sugar added,” “No artificial preservatives added,” to me, these and the like have double meanings. Do they want to say, absolutely “no sugar” or totally “no preservatives” present in the product? Or what they actually mean “there is sugar,” “there are preservatives” it’s just that, they didn’t “add” anymore? The messages are misleading; intentionally obscure.

    Most of the products on television commercials don’t really sell what they sell. Example, a brand of deodorant doesn’t actually introduce to market those small bottles with white balls that prevent underarm sweating. What they really sell is confidence! Can one really buy such? Another, a thirst-quenching product, and a vitamin supplement product sell happiness! I thought happiness can’t be bought? Others sell friends, quality time with family, a boyfriend/girlfriend, or a husband/wife. Even the hard-to-achieve success, which takes time, alot of work, prayer, enthusiasm, and determination is now on sale just by buying a small bottle of brandy!

    These advertisements convey that if one buys a certain product, he/she becomes more likable, and more pleasing to the eyes of others, hence he/she could gain a friendship, a relationship, or a marriage. Strong drinks make you a macho man or a sexy lady, at least according to TV ads. I thought they give you hangovers, headaches, a bad breath, and a handful of shame upon throwing up, and peeing in your pants, not to mention an early morning dose of sermon from your wife! Advertisements have subtly dictated this kind of queer definitions of masculinity and sexiness; but it’s impact is undeniably strong.

    On the other hand, this is not a protest of any kind nor a sabotage, just sheer public awareness, and a chunk or personal observation.

    Many people though get hooked with these kinds of commercials, and they do buy these products. I am amazed how smart theseTV ads are; or should I say, how sly the advertisers are and the minds behind those temping and beguiling ads. But I commend those who present their products without any ambiguity.

    So if they are smart we consumers should be wiser than they are. Choose well. It pays to do a little math, and a bit of wisdom exercise in every visit to the grocery store.

    3 comments - What do you think?
    Posted by journaliz - June 29, 2009 at 10:28 am

    Categories: CHIT-chats   Tags: , , , , , , , , , , , ,

    KSS Center Manager awarded as national finalist at EAA

    (from left to righ) Mr & Mrs. Jimmy Abalos, Mr. & Mrs. Gene Yamagata, Mrs. Elvira Torio, and Ms. Journa Liz Servito-Ramirez

    (from left to righ) Mr & Mrs. Jimmy Abalos, Mr. & Mrs. Gene Yamagata, Mrs. Elvira Torio, and Ms. Journa Liz Servito-Ramirez

    SERVITO’s KSS Learning Center owner and manager, Journa Liz Servito-Ramirez was awarded as one of the 32 finalists, under the category of “Young Entrepreneur of the Year”, of the very first Entrepreneur Academy Awards (EAA) held at Cebu City, Oct. 10-11, 2008.

    The award body sponsored by the Academy for Creating Enterprise (ACE), Brigham Young University-Hawaii (BYUH), and the Yamagata Foundation, aimed to look for and recognize Latter-day Saints (LDS) entrepreneurs in the country, who, at the height of present crises exhibit courage and determination to take risk on establishing and nourishing a business.

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    The finalists from various parts of the Philippines were flown to Cebu City for an all-expense paid experience. One million pesos worth of cash prizes plus trophies were awarded to the winners from the eight categories. On the other hand, having seen and felt the finalists hard work and zeal in their respective establishments, Gene Yamagata, founder of the Yamagata Foundation announced an unexpected decision of giving the remaining finalists P25,000 each as cash award.

    The LDS entrepreneurs were indeed humbled by the honor and recognition they received; more overwhelmed by the generosity, prosperity, yet humility of the event’s sponsors and judges coming from the U.S. and Japan.

    With the success of the EAA, the three sponsoring bodies have decided to hold another one by 2010.

    3 comments - What do you think?
    Posted by journaliz - June 26, 2009 at 11:03 am

    Categories: KSS News   Tags: , , ,

    Name a name

    The Tres Marias (from left to right) Journa Liz, Maria Dolour, and Maria April Sunday

    The Tres Marias (from left to right) Journa Liz, Maria Dolour, and Maria April Sunday

    Do we realize what’s in a name? Or does it matter at all?
    My birth name “Journa Liz” has its own tale to tell. Where my parents got it, is quite obvious, but here’s the brief how. Well my mom is a B.A. Journalism graduate, to start with, and as a high school paper adviser at the time, she burnt eyebrows writing and editing write-ups, frequented the printing press and whatever an “owl” did, with, not to mention, her huge tummy cuddling me inside, as if I was also taking part of her busy days. As she related, one time, contractions conveyed that I was about to come out, but of course journalists need to meet deadlines, and so, believing something will be postponed (definitely not the due paper), she rubbed her tummy¬¬ and gestured talking to me, appealing if I could push the next day instead. Indeed, the following day, January 12, a future journalist with a mom journalist was born. Hence, my name. A journalist, “inside and outside”.

    My nickname “Chit-Chit” has an equally cute story. It was at the time when my elder sister, then a toddler, had this natural tottering speech and consistently stumbled on my supposedly nick name “Lih-Liz”, and…you know what happened from then on.

    My two sisters likewise have stories or meanings behind their given names. Our eldest Maria Dolour was given a name in, I should say, a Filipino tradition of merging couple’s first names for their first born. My dad’s name is Domingo while my mom’s is Lourdes, equals “Dolour.” Smart isn’t it? As smart as she is! On the other hand, you can’t go wrong when my youngest sister was born. Her name: Maria April Sunday. I guess that says it all!

    We sisters are at times referred to as the “tres marias” but ironically and conspicuously, I am the only one who has no “Maria” pasted on my name. I wonder why. But as I come to think of it, it would sound a little off and cheesy if I were named “Maria Journa Liz”, don’t think so too? I’m sure my parents had already thought of that.

    Now let us check out some common names, learn where they came from and realize that they are actually English words with odd or intriguing definitions, be it a noun or a verb. Let’s explore some of them in Webster’s world of words.     `

    Singer/performer Vina Morales’ screen first name actually is a four-stringed musical instrument of India. Quite fits her musical talents.
    Elton John’s last name seems to have a smelly meaning. A toilet.
    “Johnny” is interesting; it is the white, long-sleeved gown with a back opening closed with ties worn by hospital patients.

    Joey, of course is found mostly in Australia. It is a baby kangaroo.
    Josh is to ridicule in a good-humored way, or to tease jokingly. A good nick for a sanguine person.

    Again, my nickname “chit” has its other definitions, it is a short note or a small sum owed for drinks or food, like in a restaurant. It is rarely mentioned, as customers communicating to waiters, raising both hands drawing an invisible rectangle, referring to a “chit.” It is also the small pieces of paper left scattered upon tearing a paper from notebooks. Makes you think that those tiny, seemingly worthless things still has a name! A chit is also a child or an immature, childish girl. I hope that doesn’t have any effect on me!

    Do you know of some names with odd implications? Does your name have a story too? Or do you even know where and how your parents got your name? If not yet, find out now!

    13 comments - What do you think?
    Posted by journaliz - June 26, 2009 at 10:41 am

    Categories: CHIT-chats   Tags: , , , , , , , , , , , ,

    KSS Launching

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    The long awaited dream of the Servito family of having their own business establishment has finally brought to reality when on Dec. 8, 2006, The SERVITO’s KSS Learning Center was born.

    The launching was highlighted with a ribbon cutting lead by Mrs. Ana Marie Z. C. Karganilla, Center Manager for Employment Resource Center Dagupan (ERC), and Mr. Dionisio B. Espiritu, Owner, Alpha Printing Press and Mentor/Trainor of ERC Entrepreneurial Trainings. President Nicomedes Cabrera of the Calasiao District from the Church of Jesus Christ of Latter-day Saints offered a fervent dedicatory prayer. The guests consisted of the Servito family’s friends, relatives, and church mates were then welcomed by the young owner and manager of KSS Center, Ms. Journa Liz. S. Ramirez. Following her remarks, President Antonio D. Macanlalay, then the Calasiao 1st Branch President rendered some words of inspiration. Words of encouragement and wisdom were likewise shared by Pres. Charlemagne E. Reyes, owner/manager of IntelliLearning Systems, and one of Ms. Servito’s mentors.

    To give the visitors a little fun-learning intermission, Ms. Servito performed a memory demonstration, prior to Dr. Lourdes D. Servito’s presentation of the SELA Program (Speak English Like Americans).

    An inspiring talk from Mr. Espiritu once again motivated the Servito family to push forward towards continuous success with a good start that very day. Following his words of wisdom was the launching ceremony headed by Mr. and Mrs. Domingo F. Servito to where the couple lovingly handed over the symbolical key to their second daughter with high hopes of its success.

    8 comments - What do you think?
    Posted by - June 24, 2009 at 3:54 pm

    Categories: KSS News   Tags: , , , , ,